Find Your Right Kind
Long Wear​
Maximum protection​.
Our longest-lasting formula for dry, cracked lips and outdoor days.
Our richest formula.
Extra conditioning with Lanolin and Meadowfoam for everyday luxury.
Premium
Everything you love about Premium with a delicious organic berry flavour.
Naturally flavoured.
Berry
Why The Right Kind?
100% NATURAL INGREDIENTS
HANDMADE IN SMALL BATCHES
LONG-LASTING HYDRATION
OUR STORY
The Right Kind began with a simple idea: create a natural lip balm that would last through the school day. We believed there had to be a better way.
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After months of researching premium natural ingredients and refining the formula, we created Long Wear; our first lip balm, designed to moisturise, protect and stay on for longer.
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Its success inspired us to continue innovating, leading to the creation of Premium, our richest and most nourishing formula, and Berry, offering the same premium care with a naturally delicious berry flavour.
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Today, every balm is thoughtfully crafted using rich natural butters, nourishing plant oils and carefully selected ingredients because we believe lip care should work as hard as you do.
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It Started with One Simple Goal.
Natural ingredients. Long-lasting care. The Right Kind.
Thoughtful Ingredients. Real Benefits.
Beeswax
Creates a natural barrier to protect and lock in moisture.
Capuacu Butter
Rich in fatty acids to deeply nourish and soften
Murumuru Butter
Help improve elasticity and smooth dry lips.
Jojoba Oil
Balances and conditions fir soft, healthy lips
Raspberry Seed Oil
Packed with antioxidants to help protect